RELENTLESS: Life On Your Terms
A podcast by people who make a difference, with people who are the difference. Listen to how incredible people live life on their terms. Chris Christofi, entrepreneur, is the brain-child behind this brilliant podcast. He talks to multiple World Champions, CEOs of major property development companies, brand innovators and unexpected entrepreneurs about their journey listening to their mindset, their gratitude and their unceasing intensity to get to the top. Chris pays it forward unveiling the secrets to their success to ensure listeners learn from the best. If you want to level up your inner game, watch Relentless on YouTube or listen wherever you listen to your podcasts.
RELENTLESS: Life On Your Terms
Relentless - S07:E12 - Episode 126 - Lisa Pennell
🎙️ Starting the year Relentless
Watch the full episode on YouTube: https://www.youtube.com/playlist?list=PLJkuXaD7_0JPNzYKMuIaMeZxA-F16YgzN
We’re kicking off the first podcast episode of the year with a guest who defines modern, values-led leadership — Lisa Pennell, CEO of the Barry Plant Group.
Lisa is a visionary leader in real estate franchising, known for her integrity, strategic clarity and ability to drive transformation at scale. Since stepping into the CEO role in June 2023, she’s led Barry Plant through a bold evolution — from a nationally recognised rebrand to major operational and cultural advancements across the network.
Under Lisa’s leadership, Barry Plant has:
- 🎨 Delivered an award-winning rebrand recognised globally
- 📊 Embraced data, automation and smarter franchise systems
- 🏆 Won Major Network of the Year (40+ Offices) at the AREB Awards
- 🤝 Reinforced trust, culture and client-first values across the business
But what stands out most is how she leads.
Lisa’s philosophy is grounded in integrity, collaboration and genuinely caring about people — from agents and property managers to clients and communities. Her work driving Beyond the Bricks, which raised over $1.25 million for bushfire victims, is a powerful example of using industry influence for good.
In this episode, we dive into:
🏢 Leading large franchise networks through change
🧭 Values-based leadership in high-pressure environments
📈 Innovation, brand trust and long-term thinking
🔥 Why culture isn’t a buzzword — it’s the strategy
🤍 How real leadership shows up when it matters most
This conversation is packed with insight for leaders, founders, executives and anyone navigating growth, complexity and responsibility.
🎧 Now live on Relentless: Life On Your Terms
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