RELENTLESS: Life On Your Terms
A podcast by people who make a difference, with people who are the difference. Listen to how incredible people live life on their terms. Chris Christofi, entrepreneur, is the brain-child behind this brilliant podcast. He talks to multiple World Champions, CEOs of major property development companies, brand innovators and unexpected entrepreneurs about their journey listening to their mindset, their gratitude and their unceasing intensity to get to the top. Chris pays it forward unveiling the secrets to their success to ensure listeners learn from the best. If you want to level up your inner game, watch Relentless on YouTube or listen wherever you listen to your podcasts.
RELENTLESS: Life On Your Terms
Relentless Season 6, Episode 9 Feat. Mel Yu
Watch the full episode on YouTube: https://youtu.be/iKO3pPbdF5s
🚀 Trust is central to all brand building.🚀
This week, I had the absolute pleasure of sitting down with Mel Yu – an international keynote speaker, brand-building expert, and the powerhouse behind MCO Events.
We dove deep into a topic that every business owner, entrepreneur, and content creator needs to hear: Authenticity in Branding.
💡 Posting content just to drive sales? People see right through that.
💡 Building trust and real connections? That’s how you create lasting success.
Mel shared her incredible insights on how genuine branding, personal storytelling, and real relationships are what truly drive impact—not just in business, but in life.
With a background spanning events, psychology, and marketing, plus her work as a suicide prevention advocate and Lifeline Australia ambassador, Mel knows firsthand the power of authenticity, resilience, and community.
🔥 If you're looking to grow your brand the right way, this episode is for you.
Get in touch with Mel at https://melyu.au/
0:00 Intro
0:37 Mel's Story
2:58 You need brand presence
7:55 The importance of mental health
12:14 Personal brands
15:54 Don't just make sales
18:14 How to get started
21:48 Quick Fire Questions